Code:  Entry Code
Category:  Category – Entrant Classification
Entry Title:  Entry Title
Company:  Organization

Please rate the entry based on the following five categories.  Questions are included under each section as a guideline.  Section totals are built on a 100-point scale.  Fill in the blanks with your number based on the maximum point scale indicated.  Use whole numbers only.  Written comments and suggestions are encouraged.

Planning and Strategy (20%)

____20

• Does the Justification Statement explain why the submission best fits into the category entered?
• Are the objectives clearly stated and is the potential for measured results established?
• Are the intended audience(s) and message(s) clearly identified and well defined?
• Overall, does the project reflect strategic thinking and careful preparation?

Implementation  (25%)

____25

• Does the project demonstrate efforts to build positive relationships and/or change behavior of the intended audience(s)?
• Does the project demonstrate efforts to increase recognition of the cable industry?
• Overall, were the tactics used to execute the project well suited to the stated objectives, to the intended audience(s), and to all parties involved in the project?

Results  (30%)

____30

• Are there measured (quantified) results or an indication of measurable results?  (Examples include sales tracking, survey data, documented levels of participation, demonstrated changes in audience behavior, and media coverage.)
• Did the organization receive formal or informal credit for the project?  (Examples include thank you notes, proclamations, letters to the editor, and branding on banners and signs.)
• Do the results combine to meet or exceed the stated objectives?

Creativity (25%)

____25

• Does project reflect creativity and innovation in the concept, use of resources and implementation?

                                                                                                            TOTAL     ______100

CONSIDER THIS ENTRY FOR:

Golden Beacon Award

Yes

No

Awarded to an initiative that has made a strong impact in the cable industry, while enhancing cable's image nationwide.     

Please make comments/suggestions for the entrant on the reverse side of this judging form.