ACC On the Road

ACC is currently planning future, regional events. Check back here for details as they are finalized.

Online Events

Strategic Community Relations – An ACC Online Chat

November 18, 2008
3:00 – 4:00 p.m. EST

Cable communicators are involved in the community at the local, regional, national and even international level and have been instrumental in improving the lives of the customers their companies serve. Their strategic community relations efforts also have helped to resolve business challenges and make positive contributions to the success of the cable industry. Learn from Beacon Award winning experts how you can make your community relations efforts more strategic and improve your company’s bottom line.

Experts Participating:

Angela Cannon – director of affiliate marketing, Gospel Music Channel
Sharon Kleinpeter – vice president, governmental & public affairs, Cox Communications
Reinaldo Llano – director, corporate community relations, Bright House Networks
Jason Whittet – senior manager of government & community relations, Comcast

How ACC Members Can Participate:

ACC's next online chat will be accessible to all on its Web site: http://www.cablecommunicators.org/acc_chat.php

If you have a question that you would like to ask Angela, Sharon, Reinaldo or Jason but will not be able to participate in the live chat, please email Michelle Butler (mbutler@cablecommunicators.org) your question.

ACC will post a transcript of the chat in the members-only section of its Web site.

 

Pitching Secrets of the Pros: Tips and Tactics to Increase Your Media Coverage and Credibility with Reporters – an ACC Webinar

December 3, 2008
2:00 – 3:00 p.m. EST

Most cable communicators would love to get their system, company, or network featured in a major media outlet, but getting a prominent journalist's attention can be a real challenge. Join us for a free webinar presented by Bob Gold of Bob Gold & Associates and find out how to create compelling pitches that will have journalists hooked within seconds!

Media relations is an important aspect of public relations and communications. Hear about tried-and-true techniques for pitching the media that will help you gain increased coverage and increased confidence in your pitch ability. These methods have been used for many years to secure national, regional and local coverage, and have been statistically proven to increase coverage substantially.

By attending this session, you will learn how to:

• Develop a strong story angle
• Prepare a 10-second pitch
• Secure additional news and feature coverage

How ACC Members Can Participate:

Only ACC members may attend this webinar, and it is free of charge as a benefit of ACC membership. ACC members can register for this free webinar via the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

 

How to Talk Money (and what not to say) for Non-financial Communicators - an ACC Webinar

January 22, 2009
1:00 – 2:00 p.m. EST

Occasionally all communicators are asked to talk about financial issues impacting their companies…even if investor relations is not a regular component of their position. This webinar will overview a number of the dos and don’ts when talking finance as well as get you up to speed on key financial terms and language usage.

 

Is an Executive Coach Right for You? - an ACC Online Chat

February 2009
(Specific date and time to be announced)

ACC will help you with goal setting and determining whether an executive coach is right for you during an online chat with some top coaches in the business.

 

Past Online Events

ACC members can find recordings of past webinars and transcripts of online chats via the online educational portal in the members-only section of this Web site.

“Take Your Educational Outreach Efforts to the Next Level by Meeting Business Goals and Outreaching to More Educators” – An ACC Webinar

Wednesday, October 29
2:00 – 3:00 p.m. eastern time

Cable communicators lead the cable industry’s efforts to enhance students’ educational experiences, position cable companies as leaders in education and technology, and demonstrate the powerful impact of broadband applications, cable programming and new media in schools. Through case studies that explore how two Beacon Award winning experts design and implement their company’s educational outreach efforts, this webinar will show you how you can take your own education programs to the next level by meeting business goals and effectively outreaching to more educators.

Speakers:

Trent Anderson Vice President, Education Cablevision Systems Corporation

Tish Biggs, Ph.D. Public Affairs Director Time Warner Cable - Northeast Ohio Division

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

 

“The ROI Imperative: PR and Meaningful Business Outcomes” – An ACC Webinar

Thursday, September 4
2:00 – 3:00 p.m. eastern time

A recording of this webinar can be found in the members-only area of the ACC Web site through the online education portal and its link to self-paced programs.

One of the greatest challenges of public relations is proving value. In ACC’s first webinar, Mark Weiner, CEO of PRIME Research and author of “Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication,” will share his experiences helping clients to prove and improve the value and performance of their PR programs. The presentation will provide straightforward advice based on case study examples and will suggest steps you can undertake now to improve returns you generate through public relations.

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

 

“Partnering Your Way to Fabulous Public Affairs Events” – An ACC Online Chat

Thursday, July 10
1:00 p.m. – 2:00 p.m. eastern time

Transcript of July 10 Online Chat (members-only)

The cable industry is committed to improving the communities it serves, and its active involvement locally can be a competitive advantage. During ACC’s next online chat, expert cable communicators will explore how to design an effective, community relations event and how partnerships, particularly those between programmers and operators, can magnify its results.

Participating Experts:

Kim Gilmore, Ph.D., historian and director, corporate outreach, A&E Television Networks/The History Channel
Kristen Roberts, regional senior director, community and public relations, Comcast, Connecticut-West Region
Ann Shrewsbury, director of public affairs & community programming, Time Warner Cable - National

How ACC Members Can Participate:

ACC’s online chat will be accessible to all on its Web site, www.cablecommunicators.org. If you have a question that you would like to ask Kim, Kristen or Ann but will not be able to participate in the live chat, please email Michelle Butler your question.

ACC will post a transcript of the chat in the members-only section of its Web site.

 

Wednesday, February 6, 2008
ACC Online Chat
2:00 p.m. – 3:00 p.m. EST
Cable Blogs:  Tapping into the Blogosphere to Achieve Company Goals
Transcript of ACC's Online Chat Cable Blogs: Tapping into the Blogosphere to Achieve Company Goals (members-only)

The explosion of the blogosphere has changed how, where and from whom people get their information.  Following up on the ACCbrief Blogs and Beyond, ACC’s first online chat will feature Lance Helgeson, vice president, v-Fluence Interactive Public Relations and a contributor to this brief, and three cable trailblazers who have found ways to use the blogosphere to spread cable’s story.  ACC invites all cable communicators to join Helgeson; Jerilyn Bliss, vice president, corporate communications, Scripps Networks; Anthony Surratt, executive director, public relations, Cox Communications; and Brandii Toby, press and publicity manager, DIY Network to discuss how one can tap into the blogosphere successfully.

One of the first cable companies to blog was Cox Communications.  In October 2005 Cox launched Digital Straight Talk (http://www.digitalstraighttalk.com), a blog that allows Cox to present views and news on the many issues affecting broadband providers and consumers.  DIY Network used its Blog Cabin in 2007 to drive "tune-in" for on-air programming and "logon" for online programming with positive results.

Participating Blogging Experts:

	Jerilyn Bliss, vice president, corporate communications, Scripps Networks		Lance Helgeson, vice president, v-Fluence
	Anthony Surratt, executive director, public relations, Cox Communications, Inc.		Brandii Toby, press and publicity manager, DIY Network

How ACC Members Can Participate:

ACC’s first, online chat will be accessible to all on its Web site www.CableCommunicators.org.   If you have a question that you would like to ask Jerilyn, Anthony or Brandii but will not be able to participate in the live chat, please email Michelle Butler (mbutler@cablecommunicators.org) your question.

ACC will post a transcript of the chat in the members-only section of its Web site.